Employer Brand Development

How do you convince talented workers to bring their careers and their lives to a place they perceive as cold and remote? By pitching Yukon’s inherent sense of adventure. We created¬†the tagline “A wide-open career – Comes with the Territory,” to lead the Yukon government employer brand, which features slightly ragged, rough edges that reflect the ruggedness of the territory.

Yukon Brand Book Cover
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